In order to grow your business, you need to grow your profits and for this, you need more customers. Nonetheless, attracting them is far from simple, especially when you need to do so in a scalable and predictable way, which would allow you to adjust your infrastructure and prepare for the workload increase in time. Here are ten methods that can help you out in this regard.
The first method you might want to try out is the so-called FOMO (fear of missing out) phenomenon. By going out with social proof and targeting people close to your target audience (taking a bit broader targeting scope), you can play this out to your advantage. Keep in mind, however, that you have to be smart in your targeting, in order not to make a random sample group, therefore, achieving a much lower impact than you normally would.
When listing features of your product/service, you’re literally encouraging your audience to rationally compare you to others in your niche, instead of aiming at an emotional response. The truth is that there’s always someone out there offering a cheaper product, a more expedient delivery or an extra feature. Instead, why not try out some of these storytelling techniques and try making your business something a tad more relatable.
Adding channels of communication
Another thing you need to understand is that most channels of communication don’t require extra maintenance. On the contrary, by including them, you’re only giving yourself a chance to get in touch with the audience that would otherwise be outside of your reach. Moreover, this gives you a new angle to promote your business and make it seem more reputable. For instance, by opting for 1300 numbers while installing your landline, you’re making your business seem more prestigious to your Australian audience.
The majority of the digital world currently browses the internet through their phones, so why shun this massive portion of the market by making a website that puts desktop users first? The truth is that you don’t even have to choose between these two demographics. Simply make a responsive web design and you’ll get the best of both worlds.
Make an app
Apart from making your website responsive for mobile users, it’s also a good idea to invest a bit towards app development. The truth is that an average smartphone user spends about 90 percent of time online on apps instead of using browsers. Therefore, if you pick them as your primary demographic, app development is the only logical solution. The notification system that comes with it is also an effective branding tool.
Mingling with your target audience
Another thing you need to understand is that your audience, even if discontent with the work you do, isn’t likely to share this on your official page. It’s much more likely that they’ll go to Reddit, Quora or a similar platform and share their thoughts with the online community in this way. Making an official profile and frequenting these places can give you a reputation of someone who really listens, which is always in short supply in the business world.
Target low-hanging fruits
Once you realize that some people simply never become customers, you’ll go head and shoulders above the majority of the business world. This will also give you an opportunity to learn how to recognize low-hanging fruits and, in this way, make your customer attraction methods much more effective. This is due to the fact that these people need the minimal amount of persuasion to eventually become customers.
One of the things that always works is a special offer in the form of a limited-time discount. By creating a false sense of urgency, you’re encouraging them to act on impulse. This prevents them from leaving your website without buying anything, which, in turn, reduces the chance that they’ll find a superior offer elsewhere. Freebies are also an effective method, yet, not necessarily a cost-effective one.
Word-of-mouth (WOM) recommendation
A direct recommendation in a form of a verbal validation is probably the simplest way to gain followers and customers in this digital era. In the age in which people are suspicious towards anything that comes from an unreliable source, a WOM is truly a unique method capable of overcoming their defense mechanisms.
Finally, by creating a strong personal relationship with people from your industry (or related industries), you’ll both increase your reach and your influence. Some of this will pour over to your customers, as well.
The best thing about this list lies in the fact that this is only a small sample of all the options you have available. Still, as basics, they are definitely something worth taking as a starting point.